As Facebook does not need any introduction, it is one of the most popular web sites on the planet. You might not know you all potential customers belongs to Facebook. How are you going to tap this market? How can you focus your marketing push to this special segment? We are going to discus about the facebook business page and its effects. We have divided this article in 3 parts. Lets figure out the same with 5W1H formula which we always tend to listen.

 Why you want Facebook Business Page?

This should be your fundamental question if you are a business or organisation that why you need a Facebook Business Page? Most of us even today think that Facebook is only to tell people what you did in last summer and what your plans are for tomorrow. I am agree that most of the time spent on this is a waste but how can you expect more than 700 million users to be act productive. Here comes the strategy to play the right way by which you can access a bigger market than you have ever imagine before. Additionally you will get a network and visibility to all the demographic areas. Now to sum up the question why you need Facebook Business page you need to keep following points in your mind:

1.     Strong Network

2.     Visibility on the strongest consumer Base

3.     Easy access to all Demographic Area

What a Facebook Business Page is?

After defining the need we should not jump to how to do a process without knowing what it is. We should explain what a business page really is. If you narrowed it down it is a profile of your company or product same like a personal profile. In this case you will referred as a page when you interact with Facebook Site. Don’t expect to explore everything at once as you do in case of personal profile. Facebook platform only allows businesses to see the big picture and people can see and interact with the business on their terms.

Getting started is easy if you have a personal account you can easily create a business page from that account. This is really great for small businesses and sole proprietorships. It is advisable to create a facebook profile for your company email addresses and information instead of opening from the profile of manager and above as when they leave their jobs. Your Facebook presence suddenly adrift.

Before you do anything first be ready for it then decide and take a hard look at who is going to take the responsibility of the page.

TO BE Continued...

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If you’re a marketing manager that is responsible for your company’s SEO campaign you know that with each month comes reporting. How many visitors did the site get this month from organic search? What keywords are being used to drive traffic and which of those are converting the best? How many referring links did you build this month and did any of them send substantial traffic? When traffic is up then life is good, right? What happens when there is a drop in traffic one month? Or worse, for a few months in a row. How can you explain a drop in traffic so your management doesn’t start to lose faith in SEO?

Here are 4 things to look at that might explain your drop in traffic:

1. A major promotional campaign ended. 

Let’s say your company was launching a new product and you were doing a big promotional campaign for it—press releases, blog reviews, banner ads, a video marketing push, extra content marketing efforts and so forth. All of that activity around your brand is going to drive more visitors to your site because you’re a “hot” topic. But when that promotional buzz dies down chances are you’ll see a drop in traffic alongside it because something else is the big news. This doesn’t mean your SEO is failing, it just means you’re turbo boost of a promotional campaign has ended.

2. Branded keywords are sending fewer visitors

If fewer people are searching for your company or branded products than there isn’t much SEO can do to help. Yes, SEO can have an impact on branded keywords but you can’t make someone search for something. For a large business with a powerful online presence, their branded keywords might account for 30+% of their organic traffic. If you see a big drop in traffic I’d look at your branded keywords first—if those are down across the board than you know your SEO is still working, it’s just the search volume that has changed.

3. Something happened to your website .

Did you launch a new website recently? If something went wrong with the new site it might explain the drop in traffic. Maybe old URLs weren’t redirected properly or maybe the search engines haven’t completed indexed all your new pages. Did your site go offline for some reason recently? Maybe your hosting company suffered a glitch or your security was breached?

I’ve also seen instances where the Google Analytics tracking code was removed from the site for some reason (usually by mistake) which meant one day you login and your traffic is at zero. Don’t panic! Make sure that code has been properly added to every page of your website before you assume your site is dead in the eyes of the search engines.

4. Seasonality is at play.

Compare your slow month to the same time last year. Notice any similarities? Every business has busy and slow seasons; it’s just the nature of the beast. For instance, a Christmas tree farm is probably not getting much attention in July, but traffic will skyrocket in late November and early December. Your seasonality might not be that dramatic but it can definitely cause a noticeable drop in traffic.

- See more at: http://www.brickmarketing.com/blog/drop-in-traffic.html

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